BuildPersona

BuildPersona helps executives show up on LinkedIn without sounding like everyone else's AI posts. It scores their profile, rewrites the parts that are holding it back, then interviews them about their experience and opinions. Posts, carousels and articles are drafted only from that approved voice, and nothing is published until a named person approves the exact version.

It's built in partnership with a marketing agency and has two editions: one for individual executives and one for ghostwriting agencies managing many clients.

Executives know LinkedIn matters and don't have time for it. Ghostwritten posts read like generic AI content, and nobody can say whether a profile is actually working. Agencies managing a dozen executives were running approvals through WhatsApp threads and spreadsheets.

• Generic AI posts damage credibility instead of building it.
• No objective way to tell what's wrong with a profile.
• Approvals lost in chat threads, and posts published without sign-off.

BuildPersona starts from what the executive actually thinks. A nine-category rubric scores the LinkedIn profile, with evidence for each score. It suggests three headlines and rewrites the About and Experience sections. A 20-question interview, typed or spoken, becomes an approved voice brief. Only then can the Studio draft posts, image posts, PDF carousels and articles, each showing its sources. Facts the AI can't confirm stay as placeholders that block publishing until someone fills them in.